Posts Tagged ‘Performance’

I’m super pumped. Why? Because the UFC will be in Australia this weekend for UFC 110.

You might think I’ll be there at Acer Arena to witness is, but I won’t. You see, tickets were literally sold within hours of the pre-release! So, hell yes I was bummed. Tickets are now going for upwards of $600 on eBay. Now THAT is a market, and its easy to see why MMA is undisputedly the fastest growing sport on the planet.

The UFC organise events every 2-3 weeks, enough to keep their fans satiated, but still leaving them wanting more. They’ve branched out all over the world and audiences are clambering to get in to their events, which almost always sell out. And not only that, some of the PPV numbers are just massive, rivalling and even surpassing other sports like boxing and football. They are growing so fast it will be interesting to see how the organisation handles the growth, and how its president Dana White handles his time. Right now it seems he’s everywhere – choosing and cutting fighters, doing deals with venues, and even making appearances on the hit tv show ‘Ultimate Fighter’. As the UFC gets bigger and bigger he will definitely have let some of this stuff go if the company is to grow without a bottleneck.

Now let’s look at the fighters. First I want to preface this by saying I’m an exercise physiologist/scientist and have worked with many elite athletes. When I look at a UFC fighter, it amazes me as to how extreme their sport is. So lets take a look at how the best athletes prepare, and how you can take those same lessons and apply it in your business.

Before a fight, they usually take 4-6 weeks of their lives and commit to a training ‘camp’. This removes them totally from their normal daily routines and people and FORCES them to train, eat, sleep and recover. They also strategise and watch footage of their opponent, putting together a strategy to beat them.

How does this apply to you?
Do you find your productivity explodes when you have a deadline? When you’ve made it public and other people expect a good performance from you? If you answered yes, and you KNOW this works for you, why not turn all your projects into 4-6 week ‘camps’, make yourself accountable and get a great team on board?

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