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My Intangible Wealth Statement

My intangible wealth is so vast as to be incalculable; giving me
the personal net worth of a multimillionaire, even a billionaire. Think
of the wealthiest individuals on the planet — perhaps Bill Gates or
Warren Buffet or The Sultan of Brunei or one of the Asian tycoons
— and think of their vast financial wealth. And now that I have
thought of their huge mountains of money, I shall dismiss this
entirely from my mind. Here on my Intangible Wealth Statement,
financial worth is of no consequence. Instead, of most importance are
my hidden assets, my everyday blessings. For example, if I am
younger than Bill Gates or Warren Buffet and healthier than both of
them, so what if they are worth billions of dollars? My ‘age wealth’
and my ‘health wealth’ exceed theirs. What about happiness and
peace of mind? If I am happier than The Sultan of Brunei and have
greater peace of mind than him, my ‘happiness wealth’ and my ‘peace
of mind wealth’ both exceed his.
Now I’ll write my top five
Gratitude Factors, my five most important Feel Good Factors, and my
five most valuable Physical Assets. Once written, I must give each
factor a dollar value — unless I believe its worth is incalculable, in
which case I shall just write ‘priceless’ as in the examples on the next
page. What value do I place upon being a citizen of a country that
believes in free enterprise — is this worth at least one million dollars?
What is the value of having eyes that can look up and see a majestic
sunset or view the full moon on a clear starlit night — if my eyesight
is good, would I sell my eyes for one million dollars? It is probable
that I possess an intangible wealth that can be calculated in the
hundreds of millions of dollars. So, from this day forth, I will always
feel like the Millionaire I truly am.

Empowered Millionaire’s
Intangible Wealth Statement

Top 5 Gratitude Factors Value
- Working at a career I enjoy $ priceless
- Living in a free enterprise society $ priceless
- Siblings to cherish and argue with $ priceless
- The unconditional love of my wife and children $ priceless
- Wonderful role models in my mother and father $ priceless

Top 5 Feel Good Factors Value
- Being an entrepreneurial spirit $ priceless
- Helping underprivileged children $ priceless
- Eating chocolate fudge ice-cream $ priceless
- Making passionate love with my spouse $ priceless
- Swimming at the beach on a sunny day $ priceless

Top 5 Physical Assets Value
- Lips with which to kiss $ priceless
- Feet with which to carry me through life $ priceless
- Eyes with which to see a majestic sunset $ priceless
- A heart with which I can love $ priceless

There is a calmness and serenity to a life lived in gratitude,
a solitude of the soul, a quiet joy that results from a
wholehearted appreciation of just how wealthy I am.

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Finding the time…

The major difficulty facing most people as they strive to be
successful — in this fast-paced, gung-ho, success-striving
world — is finding the time in which to complete the multiplicity
of tasks that are demanded of them. The truth is the majority
of people are just too busy to handle any new disciplines that
are required of them to reach success, no matter how attractive
the promised results may be. However, as you are reading this I’m sure you will be willing to master
the disciplines required to gain more time!

Before when you used to say “…I could never find an extra half an hour every day, never!”
Now you can…. there is a solution. It is not easy but then
nothing truly worth having in life is ever easy.
The smartest solution to finding this extra 30 minutes a
day is to wake up earlier. As you journey toward the positive
life transformation, instead of getting
up at 6:00am, as the old you always did, make it your new
habitual response to wake at 5:30am, thereby creating this
massively important extra half an hour every day in which to
perform something highly productive. This personal sacrifice will
now become your greatest winning discipline, dictating the
magnitude of your future success and unleashing your power
to attain ultimate financial empowerment.

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Applied Knowledge is Power

A fine line exists between information and knowledge. That fine line is
nothing more than “use.” — You can memorize bits and pieces of information all day,
every day, but, until you actually use that information, it is not knowledge. Once
used, information becomes knowledge and, thereby, power.

SUCCESSFUL PEOPLE; whether they be self-employed or wage-earners,
executive or common laborer, are seekers after knowledge. They absorb information
from every direction. The information they can use becomes knowledge, while the
information they have no apparent use for is simply stored on the chance that
someday it may become useful.
UN-SUCCESSFUL PEOPLE, on the other hand, claim to be seekers of
knowledge, but, they believe that knowledge itself can be imparted. Because the
books they read, the courses they take, and the plans they buy contain only
“information.,” they are forever disappointed. Because it is ONLY INFORMATION
(not the “knowledge” they thought they were going to get), they never use the
information and, thereby, the knowledge they sought is lost to them forever.
The RULES OF SUCCESS used by successful people & businesses since the
beginning of time have never really changed. Those rules have been written-down
for all to read, learn and use, but they appear as “information” only and can only be
changed to “knowledge” by use. If there were a way to “force” every person and
every business to “use” those known and proven rules of success, there would be
NO UN-successful people or businesses in the world.
Statistically, 90% of small businesses fail, and 90% of people live a life of
sustained mediocrity, simply because they will not “use” the information available
to them.
In your quest for financial independence you MUST learn to force yourself to
use the information you have at your disposal. — No one (but YOU) is going to force
you to assume that responsibility.
Of course, some smart aleck reading this is going to say, “Yeah! But, I’m not
going to use any bad information.”
Granted, there is bad (counter-productive) information out there. BUT - there
is NO WAY of telling good information from bad information, UNTIL YOU TRY IT.
Judging the value of information without using it is like trying to judge the flavor
of a pie without ever tasting it.

YOU can be your best friend, or your worst enemy. No one forces you to be
what you are, or do what you do (or don’t do). - What you have today is a direct result
of what you did yesterday. What you will have tomorrow will be a direct result of
what you do (or don’t do) today.
It’s up to you!

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Does Your Marketing Suck?

Consider the following scenarios:

Car and truck manufacturers spend fortunes to produce beautiful commercials. Everyone remembers the scenery and the stunning visuals. But who remembers the car or the truck?

An ad wins in the Oscar of the advertising agency, the Clio. All well and good for the ad agency. But sales don’t pick up.
Where does that leave the company that commissioned the ad campaign in the first place?

Market wisely!A company spends $100,000 for a perfect dot.com name, but less than a tenth of that amount for website design. In the process, it turns
away potential customers who find it difficult to navigate the website or find that “hot merchandise” that is being promoted. These are examples of marketing that sucks. Most marketing “sucks” for the following reasons:

Many companies don’t understand what marketing is. One company
spent more than a million dollars for 10,000 copies of a beautiful brochure, only
to keep them warehoused in the end. The reason? The brochures were too expensive to give away to just about anyone.

Companies operate by generalities. An expert says that a 1% hit rate for direct mail marketing is good enough. And companies limit themselves by this adage, if it is true at all.

Many companies undertake only one form of marketing, such as print advertising, instead of a swarming offense that targets everyone wherever that
person turns, from print ads to outdoor advertising to infomercials.

Many expensive programs are devoid of innovative thinking. They’re hung up on doing what their competitors do, but better. In the end, no one
remembers. The key lies in innovation, in being remembered.

Many companies don’t make use of available research. There are databases that can be accessed to enhance the marketing effort.

Many marketing professionals remain unaccountable for results or the lack of them.

It’s all about moving what you sell!

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Understand your shortcomings and you will understand failure

The super successful also have a different take on failure.

Failure is what happens when you do something. The greatest successes in the world also experienced the greatest failures. The all-time strikeout record in major league baseball is held by … Babe Ruth. But we don’t remember him for his strikeouts. We remember him for setting a home run record that stood for decades. No one cares about his strikeouts. The point is he kept swinging the damn bat! Most of us never get out of the dugout—let alone up to the plate. Those people not only wonder why they never hit a home run—and even begrudge the determined hitters who do!

The key to success is understanding your shortcomingsDonald Trump has lost billions in his financial deals. But who cares. He has made billions more with his successful ventures, and he just keeps swinging the bat. After stumbling into the New World, Christopher Columbus failed in his subsequent
explorations and died a poor and disappointed man. But on Columbus Day do we celebrate his dying destitute? Of course not. We celebrate his success.

This reminds me of a story about Tom Watson, Sr., founder of IBM, being asked by a young management trainee, “Sir, how do I get to the top of the management ladder here?” Watson replied immediately, “Double your failure rate, son. Double your failure rate.” His point was, of course, that more failures could only result from more tries, more initiative, more risktaking … all the actions required for growth. Most of Thomas Edison’s experiments failed miserably— thousands of them. He thought direct electrical current was the answer to lighting the world, and that alternating current was
a passing fad. He was wrong. And nobody cares. Instead, we’re indebted to Edison’s genius and his determination whenever we turn on a light bulb or hear recorded music, watch a film. For the super successful, failure is a valuable lesson. It’s a road not to take again, or at least under the same conditions. And then they move on. Failure is nothing more than testing. As Edison said, “Success is 99% perspiration and 1% inspiration.”

To the high performance person, “Fear” is “False Expectations Appearing Real.”

The sure-fire formula for failure? Try to please everybody. That’s the biggest reason most people never achieve success. They try to keep everybody happy. As a result, they fail and the people they were trying to please don’t give a damn. Instead of listening to everybody around them, they should have consulted within themselves. They should have trusted their instincts. They should have listened to their intuition.

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