Archive for the ‘Social Media’ Category

You’ve probably heard it time and time again – “How do I demarcate between my personal life and business life on Facebook?”

It’s a very good question. And from the experts I’ve interviewed, a difficult one to answer.

In a perfect world, everyone would have a detailed business plan on their Facebook strategy before they signed up. But things don’t work that way, and that’s why you’ll find many entrepreneurs, actors, leaders and generally ‘famous’ people have varying degrees of usage.

You’ll often find yourself shocked at what one of your ‘professional’ colleagues post, or even super impressed with another’s skill or talent or travel adventures. Boundaries are crossed left right and centre. And there are people judging you – for better or worse – all the time.

There are some who use Facebook purely for business purposes. Every post, every photo, every link is painfully scrutinised. If it doesn’t in some way establish that person’s message or branding or business, it just doesn’t make the cut.

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