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Archive for the 'Psychology' Category

Does Your Marketing Suck?

Consider the following scenarios:

Car and truck manufacturers spend fortunes to produce beautiful commercials. Everyone remembers the scenery and the stunning visuals. But who remembers the car or the truck?

An ad wins in the Oscar of the advertising agency, the Clio. All well and good for the ad agency. But sales don’t pick up.
Where does that leave the company that commissioned the ad campaign in the first place?

Market wisely!A company spends $100,000 for a perfect dot.com name, but less than a tenth of that amount for website design. In the process, it turns
away potential customers who find it difficult to navigate the website or find that “hot merchandise” that is being promoted. These are examples of marketing that sucks. Most marketing “sucks” for the following reasons:

Many companies don’t understand what marketing is. One company
spent more than a million dollars for 10,000 copies of a beautiful brochure, only
to keep them warehoused in the end. The reason? The brochures were too expensive to give away to just about anyone.

Companies operate by generalities. An expert says that a 1% hit rate for direct mail marketing is good enough. And companies limit themselves by this adage, if it is true at all.

Many companies undertake only one form of marketing, such as print advertising, instead of a swarming offense that targets everyone wherever that
person turns, from print ads to outdoor advertising to infomercials.

Many expensive programs are devoid of innovative thinking. They’re hung up on doing what their competitors do, but better. In the end, no one
remembers. The key lies in innovation, in being remembered.

Many companies don’t make use of available research. There are databases that can be accessed to enhance the marketing effort.

Many marketing professionals remain unaccountable for results or the lack of them.

It’s all about moving what you sell!

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Understand your shortcomings and you will understand failure

The super successful also have a different take on failure.

Failure is what happens when you do something. The greatest successes in the world also experienced the greatest failures. The all-time strikeout record in major league baseball is held by … Babe Ruth. But we don’t remember him for his strikeouts. We remember him for setting a home run record that stood for decades. No one cares about his strikeouts. The point is he kept swinging the damn bat! Most of us never get out of the dugout—let alone up to the plate. Those people not only wonder why they never hit a home run—and even begrudge the determined hitters who do!

The key to success is understanding your shortcomingsDonald Trump has lost billions in his financial deals. But who cares. He has made billions more with his successful ventures, and he just keeps swinging the bat. After stumbling into the New World, Christopher Columbus failed in his subsequent
explorations and died a poor and disappointed man. But on Columbus Day do we celebrate his dying destitute? Of course not. We celebrate his success.

This reminds me of a story about Tom Watson, Sr., founder of IBM, being asked by a young management trainee, “Sir, how do I get to the top of the management ladder here?” Watson replied immediately, “Double your failure rate, son. Double your failure rate.” His point was, of course, that more failures could only result from more tries, more initiative, more risktaking … all the actions required for growth. Most of Thomas Edison’s experiments failed miserably— thousands of them. He thought direct electrical current was the answer to lighting the world, and that alternating current was
a passing fad. He was wrong. And nobody cares. Instead, we’re indebted to Edison’s genius and his determination whenever we turn on a light bulb or hear recorded music, watch a film. For the super successful, failure is a valuable lesson. It’s a road not to take again, or at least under the same conditions. And then they move on. Failure is nothing more than testing. As Edison said, “Success is 99% perspiration and 1% inspiration.”

To the high performance person, “Fear” is “False Expectations Appearing Real.”

The sure-fire formula for failure? Try to please everybody. That’s the biggest reason most people never achieve success. They try to keep everybody happy. As a result, they fail and the people they were trying to please don’t give a damn. Instead of listening to everybody around them, they should have consulted within themselves. They should have trusted their instincts. They should have listened to their intuition.

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Amazing questions lead to amazing quality of life!

If you ask yourself: “How do I earn or create a million dollars?” Your mind goes to work to discover the answer. Your mind is compelled to work ceaselessly until a satisfactory answer is found. Note that most individuals ask themselves questions like every one asks: “How do I get a job, salary or work?” Or “Can I earn $50,000 doing this?” The wrong question will generate the wrong result or a less than outstanding outcome.
What will it take for your success?
Questions pre-determine the answer. The size of your question determines the size of your answer. Few people ever ask million dollar earning, inventing, innovating, generating and creating questions. They are yours to ask.

The difference between earning $100,000 per year and a million dollars per year is one zero. To earn a $100,000 per year a person must
work 250 days @ $400 a day. To earn a million a year the $400 must be increased to $4,000 per day. The difference is one zero.

If your loved ones life depended on it could you do it? The answer : “YES!”

Statistics prove that each millionaire creates ten new jobs and each billionaire creates ten thousand new jobs.

As you ask yourself and others better questions, your results will vastly improve, the world will be better off, your quantity and quality of service will expand, the difference you make will experience quantum change, and you will leave a profound legacy.

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Dream Big to Achieve Success

Where will you be five years from today? Are you still living in the same house?

Driving the same car? Working at the same job? Does five years pass and make you older, grayer, fatter, deeper in debt?

Or do you see a brighter future?
Let’s go there.

Dream big.

Ask yourself, “How good could life be five years from today?” Pretend that all of your dragons have been slain, all your demons have been banished. The way is clear before you. Just you and anything you want in five years or less. Lift yourself above the burden of your current life and ride on wings of imagination into the future. Imagine your dream home. Walk up to the front door and step inside.

What is the first thing you see?

Smell the smells in that house; hear the sounds. How does this resonate with you?

Who lives in that house with you? How exquisite are your relationships? How does it feel to love and be loved?

What do you look like in five years? Are you healthier? More fit? Let the “ideal you” emerge.

Give yourself permission to dream a big dream. See yourself living a life of balance:financially, spiritually, socially, physically. You’ve got it all—and it’s good!

Tonight, as you drift off to sleep, imagine this bright future in vivid detail. Tomorrow, when you wake, awaken inside your dream world. See it, taste it, hear it, smell it, feel it.

Do this every day for the next 90 days and notice the amazing things that will start spontaneously happening in your life.

What is important to you about transforming this dream into reality? Write it down.

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Wanting success is not enough: Take action to succeed today!

Unless we can succeed in overcoming the pain of achieving success it will be impossible to reach your goals in life. The only way to properly understand motivation is to understand the nature of desire. There are two types of desire, the desire to gain pleasure and the desire to avoid pain. Out of the two, the strongest desire is to avoid pain.

Pain is always a bigger motivator than pleasure. Understanding the power of fear is the first step to understanding motivation. The power of fear does two things for you:

Continue reading ‘Wanting success is not enough: Take action to succeed today!’

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