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How To Get Interviews From Wildly Wealthy and Successful People


Lately I’ve been asked alot how I got to interview so many great experts.

If you’ve never heard of me before, I’ve interviewed over 30 gurus and experts in all areas including, bestselling authors, movie stars, investors, business owners, speakers and more from all over the world. The beautiful thing is, when I first started nobody had ever heard of me. So, how did I manage to score so many high profile interviewees?

I’ll share some of my insights with you in this article.

First, start by practising with one of your friends. Watch Oprah. Watch Barbara Walters. Or any other well respected interviewer you like, and see how they seamlessly carry on a flowing conversation without really knowing much about the topic at all!

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Once you’re confident you can start the following process

STEP 1: Shortlist some people you’d like to start interviewing. Start small to begin and work your way up. Trying to get Bill Gates for your first interview is not going to happen!

STEP 2: Create a private interview invitation page, where you have either shot a personal video or audio introducing yourself and what you do.

STEP 3: Sell them what THEY will get as part of the interview. I’ve never paid for my interviews but I give them a fully edited copy of the interview with master rights once it’s done. All they have to do is spend the time to record it, and they don’t have to worry about editing, rendering, mixing etc. It’s a pretty good deal!

STEP 4: When contacting them, cite something personal you’ve noticed about them, their site, their message. Blanket invitations will get you nowhere fast!

STEP 5: As you build up some momentum, use the combined pulling power of the people you’ve interviewed as credibility. When people see you’ve interviewed best selling authors, property tycoons, well known business leaders, they often feel honoured to be asked and can’t wait to be interviewed!

STEP 6: Do your homework! Research their message, their last few blog posts and some of their products. Write out every question you think would be valuable to ask then shortlist. The better prepared you are, the more content you’ll be able to get out of them!

STEP 7: Have Fun! Be yourself and be relaxed. My best interviews have come when I pretended I was having a ‘cup of coffee’ with that person. My worst ones came when I was too ‘structured’ and stayed reading my questions.

Some other things you need to know

* To protect yourself, always make sure you record the agreement/permission to record (before or after the interview), or get written permission.

* You can use the phone and record onto your computer from there, but I prefer using skype (pamela for pc and call recorder for mac) and I also have a backup line – my mobile (if my internet cuts out) which I can record directly onto my mac (with wiretap studio).

* To edit the audios I use a fantastic free program that my good friends Gideon Shalwick and Yaro Starak also recommend, audacity.

* My microphone of choice is the rode podcaster mic. It gives studio quality sound and a although its not cheap, if you are serious about creating some quality products, it retails for around $250-$300.

I’ll be sharing more tips and strategies in the future on this topic, plus some of my best interviews. So check back often!

Happy interviewing!

3 Responses to “How To Get Interviews From Wildly Wealthy and Successful People”

  • Hey West, Great advice. Clear, logical and sound. And yes, I agree. People love talking about themselves, so if you do your homework correctly the interview should run smoothly as they’ll be happy to divulge. You are the Master of this niche – Keep it up. PS: I am a fan of Pamela for Skype too.

  • Hey West

    Fantastic tips there!

    One I could add is to go to seminars where there are great and famous speakers. After their talk, approach them, give them a compliment about something specific they talked about, give them a small wrapped up gift as a sign or your appreciation, and ask them if they’d like to join your for an interview series.

    I’ve had a 100% success rate with this… much like yourself 🙂

    Gideon Shalwick

  • Thanks Gideon and Kurt – some great tips there! Our Interviews were fantastic and they will both be airing live soon! Can’t wait to feature you both on the blog. Cheers

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